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John Jantsch (00:44): Hello, and welcome to another episode of the duct tape marketing podcast. Listen to the Salesman Podcast, wherever you get your podcast. And if you wanna start someplace, I recommend the four step process to influencing buying decisions.

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Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the salesman podcast, where host will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by Will Barron and brought to you by the HubSpot podcast network. What benefits can Duct Tape listeners redeem from Signposts?.What are some industries that you think are ahead of the curve in having automated and integrated communication?.

How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.?.How do we get those reviews from customers that seem to be happy?.Consumer behavior has changed dramatically - how have referrals changed the game for local businesses?.For a lot of businesses, the Google profile presence is one of the most important aspects of the business - what do you have to do to show up there?.Does a business with 10 locations need to be optimized for all 10 locations?.

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Let’s talk about the local versus national differences in marketing - are there any significant differences let’s say for a plumber versus say a software company when it comes to digital marketing?.

So what did you work on in your fine arts and what do you do with it now in your life?.

In this episode, I talk with the VP of Marketing at Signpost, Laura Nelson, about the latest trends in local marketing and what strategies to focus on. But for small businesses - the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology.

Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. She is currently VP of Marketing at Signpost, following roles with Broadly,, and Patch. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson.